The objective of the course is to give the learners a fundamental understanding and practical skills in preparation and test marketing of Hand wash.
- Product Development Skills: Participants would learn how to formulate and prepare different types of handwash products, considering factors like ingredients, fragrances, and consistency. They would understand the chemistry behind soap and handwash production.
- Quality Control: Understanding quality standards and how to ensure that the handwash products meet those standards, including factors like pH levels, safety, and effectiveness.
- Production Techniques: Learning various methods for producing handwash, including cold process, hot process, and melt-and-pour methods.
- Packaging and Labeling: Knowledge about packaging design, labeling requirements, and regulations, which are essential for compliance and consumer appeal.
- Marketing and Promotion: Techniques for marketing handwash products effectively, including branding, advertising, pricing strategies, and distribution channels. This would also include knowledge of digital marketing and e-commerce strategies if applicable.
- Market Research: How to conduct market research to understand consumer preferences, market trends, and competition in the handwash industry.