Preparation and Effective Marketing of Hand Wash


The objective of the course is to give the learners a fundamental understanding and practical skills in preparation and test marketing of Hand wash.


  1. Product Development Skills: Participants would learn how to formulate and prepare different types of handwash products, considering factors like ingredients, fragrances, and consistency. They would understand the chemistry behind soap and handwash production.
  2. Quality Control: Understanding quality standards and how to ensure that the handwash products meet those standards, including factors like pH levels, safety, and effectiveness.
  3. Production Techniques: Learning various methods for producing handwash, including cold process, hot process, and melt-and-pour methods.
  4. Packaging and Labeling: Knowledge about packaging design, labeling requirements, and regulations, which are essential for compliance and consumer appeal.
  5. Marketing and Promotion: Techniques for marketing handwash products effectively, including branding, advertising, pricing strategies, and distribution channels. This would also include knowledge of digital marketing and e-commerce strategies if applicable.
  6. Market Research: How to conduct market research to understand consumer preferences, market trends, and competition in the handwash industry.


Syllabus File
Syllabus Download Syllabus